RYD Agro
RYD is a startup from Belém/PA that operates in auctions of offers to buy agricultural commodities. I did the Art Direction for logo development and then wireframes and navigational flow, delivering a navigable prototype to be implemented by the development team, along with a UI KIT based on Google Material.
UI Guide
As the main requirement was to speed up the development of the application, we chose Material Design as a base - I customized the interface and applied modifications to stay within the brand's usage guide.
App UI Design
The app gained an art direction based on the UI Guide. The user journey and the two large groups of personas were worked on: flows were mapped, the UX work was developed and a prototype was delivered.
Branding
Not only did we do the online part, we created a brand guide. The logo was even designed with a digital application in mind and how it would interact with application icons, websites and digital identities.
UI Guide and Brand Guide
I carried out a briefing survey with the client, brand studies, desires and art direction work with the designer who developed the logo concept. My job was to translate the client's desires so that a coherent and applicable brand could be developed in digital media.
